The Borderlands Series in Retrospect: Actually Mostly Bullshit

Borderlands is a computer game series that is in many ways symptomatic of the 'malaise of modern gaming' (which is not 100% true and therefore a theory) especially considering how style has trumped substance (which is a problem modern gaming shares with many other modern things). The gist of a Borderlands game is:

It is a first person shooter set on a richy detailed, busted cyberpunk/post-apocalyptic wasteland/junkyard alien planet with cool monsters and villainous humans and it's also a bit of an RPG (because those are hot right now) in that you have experience points, skills, and criticals (and also a vast, grim, and forboding numerical grind). All weapons and equipment are randomly generated with varying stats, there are multiple protagonists with different powers, persistent account wide bonuses, and a variety of challenges and accomplishments. Also the series likes to use hit songs in advertising as well as in-game!

All of this, and it's arguably less fun than even Doom 1 or 2, which are a million times less complex or intricate. To my mind the Borderlands series is a perfect example of the pretty, lifeless, grindy, downright boring and chore-like video games proliferating in 'serious' gaming. I finished the first game a couple of times (to my eternal discredit) and only played around 8 hours of Borderlands 2 (so far I haven't gotten a single interesting weapon and the fights haven't been fun). So the most important things in FPS games, the guns, are randomized. Generally the randomized guns are excessively useless. The inventory system is yet another terrible console/PC crossover abortion, so good luck selling the random loot guns the game is stingy about dropping.

19 Screenshots that Reveal the Hollowness of Business Insider and Modern Culture in General

Dilbert IS business, basically. Laugh and care about it to advance your career!

In an era of clickbait nonsense aggregation bullshit, online content in general is in danger of becoming a lobotomized, numbers-driven, shortform mess. When I state with confidence that using the internet can make a person extremely dumb, paranoid, hateful, angry, etc... I am speaking mostly about the content aggregator sites, although mainstream media websites and the 'respected' online only publications are also wracked with issues like poor editorial standards and their habit of mixing serious stories with internet culture fluff. The end result is an uncritical and uninformed mass of people with simplistic world-views and ideas who are around you, and vote and have jobs and discuss whatever malformed ideas they have with like-minded people and shout at those who disagree with them.

I started reading Business Insider earlier this year. I don't know why, I suppose I wanted a wider selection of sites and I'd never really frequented an aggregator before. I figured it would be helpful in determining what wider news trends were... but I was wrong, because Business Insider isn't a news site. It's an aggregator with a 'business' lifestyle slant, which means it will present you with the idols of the cult of success, the accouterments of the cult of success, and Forbes-like fawning and panic about wealth with a subset of stories about actual business some of which may have been bought and paid for by the businesses prominent in that story. Looking at you Shake Shack, Soul Cycle, whatever the newest 'Chipotle-killer' is, etc...

What kept me reading was that I wanted to see how low they'd go. Some of their clickbait articles are so obvious that the site functions as a sort of case study in the decline of news caused by the massive expansion into the void of the internet. The fact that the site was successful enough to be sold for millions (more millions than I'm comfortable with) is a sign that this kind of operation appeals to someone – even if that someone is just advertising and/or PR agencies or some guy with a cargo-cult mentality who thinks reading the imaginatively titled Business Insider will get him a corner office or board seat.

That's the thing, it's not insider information, it's widely available information with a few home-brewed stories... on the one hand they put money in the hands of the people who write useless internet articles, and as much as I do pity them, they are my kind and it's better that there are still jobs where people who write get jobs (even if they go through six or more years of post-secondary education just to write for Buzzfeed or BI). To me, it doesn't matter if that person cannot spell or use words properly,and doesn't know how to use contractions, doesn't have any real passion for language or writing... they could be the biggest, least ink-stained hack of all time but if they're getting six cents a word while a video producer or hype man is out of work, I'm happy. On the other, less expansive hand, they don't produce any 'good' stuff. They provide a service that generally repeats information for a layman crowd. Longform is dead, et cetera...

It's a website that's good at being a brand, and one of those new kinds of brands launched and owned by people slightly more web-savvy than the people who run newspapers, which even as I type it seems crazy, because everyone uses the internet now. The fact remains that traditional media have not adapted super well, I guess, because there are voids where a shrewd person can set up shop and in a few years be valued at millions of dollars.

But what kind of content... that's the important question, right? What's the kind of content they got? Well, it's an eyeful, and I've been filing away some of the more mordant, absurd, and frivolous examples:

The headlines are a schizoid mix of important news and 'content', which may affect the minds of long term readers.

Interested in the insider 'hack' about hotels that you probably never knew about?

["Oh, word?" -Ed.]

User Comment Rodeo: Pot Still a Huge Deal

It's downright unhealthy. It'll drive you crazy and ruin your life. It's a gateway to worse things. The User Comment Rodeo is, in fact, all of the above – and more!

Marijuana, for God knows what reason, is still something people get riled up about. Despite being illegal, it is found everywhere, in most countries. In certain places it is policy to execute or imprison people for marijuana crime: the stakes get higher than the high. Its legal status in free countries, and surrounding discussion, is one of the most indicative dramas of our epoch. 

Every time legalization fumbles, the same crowd comes out to jeer. Many consider it the finest part – the choicest cut of commentary – but in many ways it is a joyless spectacle.

Sensationalism is never where the show's at. There are finer tastes (even though it is understandable to ignore them). Consider the above: a beautiful and puzzling moment in the blizzard of opinion – another beautiful snowflake. A natural, logically formed moment in time, among all the rest. Arguments are always made noticeably better by:
1. Organization
2. Rhythm and Repetition
3. Dope

You can't be afraid of the deep end in this business. The shallow end is easier to understand, but what you miss out on is nuance. Don't fear the deep end:
1. It's Deeper
2. Paying Attention
3. Digression: Creates Perspective

Morality is key, because let's face it: user comment boards are highly influential and very important for public discourse. The picture they paint will always be a masterpiece. But to paint a masterful picture, the artist must reach into the soul of the audience – pulling on the heaviest of heartstrings and reading unthinkable terrors

Prefab Sprout, The Case Of

Musical consumerism is deadly business. I can think of little else these days. I see reality TV shows and some I watch eagerly and there is a moment when I think I can blog about them. Later I act on that impulse to my discredit. Even a reality television show perpetuates musical consumerism in some small way, funding hacks and their inane side-projects for one possible example. I am confident the world would be a worse place without professional musicians. There is really no choice, and therefore the best choice is pretending that you don't have a choice. Hence Prefab Sprout, who are so intelligent as to be tunefully respectful of your lack of choice.

When at least one part of a song is done compellingly it is interesting at least. Novelty of course is important, but not always crucial. Authenticity is severely hyped at times, and there's almost no point in wanting to win that fight – it must be regarded as unessential, because even good songs get played out, and you've got to replace them with some tune or lyric that sticks in your mind. Obviously a good mix of tune and lyric are necessary, and which is more important is subjective if not rhetorical.