19 Screenshots that Reveal the Hollowness of Business Insider and Modern Culture in General

Dilbert IS business, basically. Laugh and care about it to advance your career!

In an era of clickbait nonsense aggregation bullshit, online content in general is in danger of becoming a lobotomized, numbers-driven, shortform mess. When I state with confidence that using the internet can make a person extremely dumb, paranoid, hateful, angry, etc... I am speaking mostly about the content aggregator sites, although mainstream media websites and the 'respected' online only publications are also wracked with issues like poor editorial standards and their habit of mixing serious stories with internet culture fluff. The end result is an uncritical and uninformed mass of people with simplistic world-views and ideas who are around you, and vote and have jobs and discuss whatever malformed ideas they have with like-minded people and shout at those who disagree with them.

I started reading Business Insider earlier this year. I don't know why, I suppose I wanted a wider selection of sites and I'd never really frequented an aggregator before. I figured it would be helpful in determining what wider news trends were... but I was wrong, because Business Insider isn't a news site. It's an aggregator with a 'business' lifestyle slant, which means it will present you with the idols of the cult of success, the accouterments of the cult of success, and Forbes-like fawning and panic about wealth with a subset of stories about actual business some of which may have been bought and paid for by the businesses prominent in that story. Looking at you Shake Shack, Soul Cycle, whatever the newest 'Chipotle-killer' is, etc...

What kept me reading was that I wanted to see how low they'd go. Some of their clickbait articles are so obvious that the site functions as a sort of case study in the decline of news caused by the massive expansion into the void of the internet. The fact that the site was successful enough to be sold for millions (more millions than I'm comfortable with) is a sign that this kind of operation appeals to someone – even if that someone is just advertising and/or PR agencies or some guy with a cargo-cult mentality who thinks reading the imaginatively titled Business Insider will get him a corner office or board seat.

That's the thing, it's not insider information, it's widely available information with a few home-brewed stories... on the one hand they put money in the hands of the people who write useless internet articles, and as much as I do pity them, they are my kind and it's better that there are still jobs where people who write get jobs (even if they go through six or more years of post-secondary education just to write for Buzzfeed or BI). To me, it doesn't matter if that person cannot spell or use words properly,and doesn't know how to use contractions, doesn't have any real passion for language or writing... they could be the biggest, least ink-stained hack of all time but if they're getting six cents a word while a video producer or hype man is out of work, I'm happy. On the other, less expansive hand, they don't produce any 'good' stuff. They provide a service that generally repeats information for a layman crowd. Longform is dead, et cetera...

It's a website that's good at being a brand, and one of those new kinds of brands launched and owned by people slightly more web-savvy than the people who run newspapers, which even as I type it seems crazy, because everyone uses the internet now. The fact remains that traditional media have not adapted super well, I guess, because there are voids where a shrewd person can set up shop and in a few years be valued at millions of dollars.

But what kind of content... that's the important question, right? What's the kind of content they got? Well, it's an eyeful, and I've been filing away some of the more mordant, absurd, and frivolous examples:

The headlines are a schizoid mix of important news and 'content', which may affect the minds of long term readers.

Interested in the insider 'hack' about hotels that you probably never knew about?

["Oh, word?" -Ed.]

Well, No, Actually... Pt. 1

News is, at heart, a predictable beast. Whenever news stories follow the deranged, subnormal individuals of the deranged species known as humankind, there is a certain amount of inexplicable posturing and bristling. So a forty year old woman almost died eating a hamburger that weighed in at almost 10,000 calories, or enough food energy to feed two normal human beings for a week, or keep one, at minimum, alive for three weeks.

Excess is nothing new. Billions are spent on dumb, unwholesome, or dangerous things each day. Governments don't blink at billion dollar stealth fighters, million-inmate prisons, or corporate welfare. It only makes sense that governments such as spend money and run incredible deficits are propped up by fat, ungainly, mentally inadequate wasters who waste money in a similar manner.

The metaphor is clear: social arteries are hardening from lack of vigor and surfeit of fatty junk expenditure. We don't want to help the poor, at all, because it's their fault that society failed them and they're addicted to drugs or gambling or they're mentally ill. Meanwhile soft-hearted activists agitate for safe-injections sites for addicts. All of this means that the destitute and drug-addled are left to rot and roundly despised for being filthy, druggy pieces of shit with no redeeming features - mini politicians who would shank a much better individual for twenty dollars and change.

All these stories are seemingly designed to destroy my ability to sympathize. I can no longer approach many stories with pity or empathy or understanding. This woman should be burned for energy, or thrown into a diamond mine, or made to prepare her own food. The story cited here suggests that the problem is that people 'eat out' too often and that they should be encouraged to eat healthily and at home.

Fine. Or we can write these dumb pieces of shit off and stop supporting them at all. No hospitalization, no news stories, no free food for fat fucks. If we let some addicts rot, we should let them all rot. There is no obesity crisis: certain people are destroying themselves. Let them. They will not be missed.

Also, there is no obesity crisis. Some people are actually bound to be fat. Fat people exist outside of the caricature of fast-food swilling, eat-while-they-drive, cankle-waddling shits. It's similar to how thin people exist without bulimia, cigarettes, starvation, or the modelling industry.

Of course a sensationalist has to jump in and report the unreportable. This isn't news. It's social pathology that nobody pays attention to, because the reporters, when they can spell correctly, can hardly be expected to imagine that all of this might mean something.