What on Earth is Bethesda Softworks Up To?

Fresh off a hit streaming show on Amazon Prime Video (paid with ads much???) based on the venerable Fallout series, you'd think Bethesda Softworks was about to hit a their stride in an absolutely titanic way, but instead they seem to be foundering aroundering and chilling and vibing.

It's insane they didn't have a game (or at least trailer) in the chamber for when the show dropped. Oh, they had a patch for Fallout 4? Inexcusable. Plus it broke all previous modding attempts? Par for the course. Fallout 76 integration at least? Oh, no? Ok. It's like they don't want to do any of the things to capitalize on a hugely lucrative opportunity that most companies could only dream of, and they have almost unlimited resources too. 

They could've sold a million copies of Fallout 5, or a spinoff set in the show, and it would have been successful even if they half assed it, and instead they sunk a decade into a janky boring space game and released a small next-gen patch. 

Shows take a while to plan, produce, and release, at least enough time to produce (and asking for too much: fine tune) the first chapter in an episodic reboot of the Fallout series based wherever they'd like. They can use the old engine even. It wouldn't take a huge amount of resources and would build up goodwill and excitement again. An independent team of modders has created and nearly finished a FO4 total conversion set in London (there's one slated for Miami as well), meanwhile, and what exactly is the copyright holder doing? Releasing one patch with a couple of new assets and some 'next gen' stuff that's opaque and questionable at best.

This guy gulps.

Maybe they're waiting till next week to announce they've actually been doing something but it boggles my mind how they're operating. Stodgy, clumsy, and way too big to do anything quickly. I guess once there's been 18 meetings about the show's success they'll greenlight some kind of exploratory committee to discuss the possibility of a spinoff game? And we'll get it a few years after the show is done? 

At some point even the dullest dullard on Earth is going to realize that Bethesda have been resting on their laurels. But to lack business sense, to let things slide as they have done, really does puzzle this humble blogger. Bethesda are lucky people still consume their pabulum so eagerly, but that could change if they don't do what any sane company would do and capitalize on their opportunities. Many of us regular people would be slapped and insulted if we had a golden goose and just let it walk away.

Is this the endpoint of capitalism? Success so pure it turns you into a burned out failure who prints money anyway? That's quite the indictment of hustle culture when the world's strivers labour in obscurity on passion projects and the biggest brands and companies just ooze around pointlessly like vast amoeboids, consuming everything in their path and taking up all the air.

Literature as Film in the Epic-Franchise-Commercial Mode; or, The Hobbit Trilogy

The Hobbit: Battle of the Five Armies was sullied by many things. It smelt of the boardroom, for one. It was kind of uncool to the source material, for two. And for three (threes are gonna be important): parts of it functioned as a commercial for a video game and quite possibly a theme park addition as well. Don't be surprised if in the next five years a middle-earth theme park opens (if it hasn't already, I am not bothering to look). And it wasn't just the action scenes, major characters were added to make it right. Maybe you don't care, but if this were middle-earth, then there is only a handful of villains spooky and evil enough to think up such a subtle and convincing marketing scheme.

Another thing you might have noticed if you watched it (and it was a grand spectacle, there is no denying that) is how each movie had at least one theme park ride of a scene in it. For instance the sterling standard of 'theme park ride scene' that anybody could recognize is the barrel escape (lazy river/barrel ride variant) from the second movie in the series. There were other such moments... I can't afford to go back to document them.

I'll admit, I'm the wrong person to point this out. The last time I read the book I had not yet lain with a lover, driven a car, or drank alcohol. I read The Hobbit at least five times. It's a slim volume packed with adventure, humor, and the odd dwarf song/elfin slam poetry session that you may skip if you're a kid. In short: it's brief, to the point, and quite fantastic. I don't think there's a lot of modern fare that could boast it was better, if any. It might be the best, but I don't indulge in fantasy as such anymore, so I don't know. In my mind it gets the gold.

However that's not even to the point. To clarify: I may be the wrong person to look upon the Hobbit Trilogy Franchise because as soon as I heard it was to be a trilogy I already thought 'Oh, oh no. This is not how things should be. I must ride... to New Zealand!' because damn it all, it is not impossible to pack the whole little book into a single two and a half hour (three and a half extended) film. It could've been done, it would've been considerably more exciting, taken more skill, more risks with narrative, trusted the audience more... in essence it would've been greater than it was, doing more with less. I'll state that one of my chief contentions with the modern world is its increasing inability to do more with less, and how it instead does less with more, and leaves the increasingly tone-deaf uncritical audience squalling with idiotic delight anyhow. That is the degradation brought into the world by the explosion of Nerd Culture... that is what has been wrought. I will say no more at this time.

It would've taken skill to condense the story into a manageable screenplay. It'd take some 'hard' decisions like throwing Frodo Baggins and Legolas out, which would've saved about an hour. All the backstory nonsense could've been stripped out (1.5 hours), the business with the Necromancer could've handled as it was in the book (saving roughly another hour), and the love story could've been shit-canned (which would've hurt Orlando Bloom's feelings and destroyed Evangeline Lilly's lifelong dream of playing a cute elf – and also saved another hour and a half). So with basic, sensible ideas I have already cut the length of the movie by 5 hours, making my originally stated aim possible. Plus I'm reducing the budget - you're welcome.

There could've been less bloat in this fantastic franchise vehicle. I won't say the series is shit. It's pretty good – not as good as the LOTR movies (which confronted me with less major issues, though the omission of Tom Bombadil was unforgivable) but I suppose that's the price you pay when Nerd Culture rampages through the things you loved as a child. The technical achievement of the movie cannot be understated: many talented people worked hard to make it happen and I do not deride their efforts in saying the movie could've been better. Parts were cheaper than I liked, and cheapening the source is somewhat of a sin. And sometimes it all looked a little plasticky, a little too videogamey for my tastes. Which leads to the most interesting angle: the commodification of middle-earth.

What really burned me, what really made me feel squeamish, and what really sullied and cheapened the experience is the fact that it was a big old commercial – a vehicle to create retail appetite in the viewer. As stated earlier, it was a subtle one (or at least subtler than Transformers), but not too subtle for this viewer (who, cards on the table, never played Shadow of Mordor). The game was quite hyped and the movie was incredibly hyped, so much so that I, who was quite outside of the media ecosystem, still heard more than enough about the trilogy's finale. Two rentals and a discount midweek viewing later I had all the facts at hand to make my dismal voice heard in the matter. I was free to state my opinions bloggishly, and I knew I had to.

The videogame-like action sequences (when Galadriel, Elfin Agent Smith, and Saruman battle the ghost skeleton warriors springs to mind, or almost every other major straight-up fight or battle) set the tone to a degree where I cannot hold my peace. Watch the rhythm of the fighting, artificial enough in execution, and you can almost imagine someone pressing B three times and forward once on the joystick to execute a daring feint or parry, or the blatant finishing moves... not that filming the chaos of battle with any fidelity is possible in a staged event, but care should be taken to keep it separate from interactive experiences. The choreography doesn't have echo the digital dance. One can almost see the gang teaming up for an epic loot raid, Radagast complaining meekly about having to buff everyone and that he's got to go to sleep while the rest slash meaninglessly at a big enemy, hacking away the health bar and exchanging terse gamese jargon.

Most of my contention stems from the final movie, when all the pieces fell into place, confirming my suspicions. Azog the Defiler is a clear Shadow of Mordor Nemesis-system entity, and so is Golg. The final fight at the end, gratuitous as it is, is nothing more than a winking reference to the videogame. The whole backstory of Thorin and Azog is basically an example of the Nemisis system – wherein you slay an enemy only to find out it survived, gained power, and has your death on its mind. Their final battle is so on the nose that I had to Google, Yahoo, and AskJeeves search about the commercial theory, and finding nothing begin to write this very post you are reading. The media are so interlaced it boggles my mind, and chilled my enjoyment of the show. Also there's a little part in the second movie where the gang climbs up a blocky staircase that looked specifically Minecraftish... dreary, maudlin, maybe even unintentional, but I could not escape the connection.

The writing could've used polish and was almost painfully amateurish at times. Dain repeatedly saying bugger as if he knows of no other term for orc. The 'forcing the hand' of the Necromancer (this phrase is used and reused so much as to be admirable - a true testament to recycling lines) is the only idiomatic phrase the writers seemed to know. The love story is filled with lines that groan under their own dull and predictable weight. The earnestness with which the lines are delivered is sometimes their only saving grace, but all deviations from the book are apparent because the lines are either too flat or too flowery, and the actors make them work, but a critical ear will hear what it will. The Master of Laketown and his wormish assistant are so baldly written they become parodic, which was out of place in a movie that took almost everything else too seriously. I did enjoy Stephen Fry's portrayal for all that, but it was really very super on the nose... a little subtlety would've carried it far. The wormish guy was just... feh, super overdone, even a deaf-blind fish would've grimaced a bit at the character as he kicked infants and old women, exhibited unrealistic cowardice, stole gold from the poor, and threatened to transform into a cartoon villian. I don't recollect if they were this blatant in the book, but probably not. Tolkien was a little subtler than that.

The schmaltzy love story was for the girlfriend, the insipid video game action sequences (you can literally tell when a character has unlocked Quad Damage, Rage Counter, or God Mode by how easily they plough through the abundant fodder enemies, and there must be Life Regeneration going on) were for the boyfriend. Good for more than dates, even, but best for dates... millennials will go crazy for it. Everyone will love it, in fact, except the critics and who gives a shit about their pernicious skepticism? What a perfect creation, what an essential excretion of our era – a timeless expression of the values of 2014. The book got shafted again by the light rays of the cinema, the synergistic marketeering of commerce, was it ever any different, et cetera...

Finally: what's up with the alleged Brian Cranston cameo? It might be the most underlooked part of all, and the least offensive. I truly hope that it was Brian Cranston I saw at the horn-blowing sequence after the battle... others have noticed it as well, but I'd like to know more. If anyone gets the DVD/BluRay, please do screenshot that moment and post it. It would be good to confirm or deny this one.

There could also be a great two-hour epic of all the walking scenes in the entire Peter Jackson middle-earth series. I wouldn't watch it, but it would be hilarious enough after five minutes of steady walking in various beautiful locations.

What Kinda Dream was 2014?

If you're reading this, you survived 2014, unlike a fairly large number of other people. Congratulations.

You may be wondering what you've gained by surviving another year. Truthfully I don't know. Maybe you lived only to find anguish and lamentation in your future. Maybe reality has a cruel sense of humor. Maybe you're fated to find true love and then lose it in a desperate struggle against the way of all things. Who knows? You got another year out of the deal, and in some way surviving Jan 1st to Jan 1st is more

Maybe you didn't survive it. Maybe, somehow, your consciousness continued to exist in a purely sophistical realm in the tiny unknowable increment of possibility between life and death. In that case, I don't know how you're reading this, because as far as I know I exist in a world shared with other fully conscious and existing beings, not in your mind. Then again maybe you're a figment of my imagination... but what would that mean... what would that make me? I've often thought that I've merely poured my attempts at writing into a dark void. Maybe I was right all along.

2014 - The Good

So what was good in 2014? There was some stuff...

The movie Birdman came out and was actually really good, good enough that if Shakespeare was around he would love it and probably encourage other people to watch it; or cry tears of joy; or demur any opinion but secretly watch it again and again, planning his own remake on similar themes... it's a great movie, and I'm speaking as a lameoid who saw it in 2015. The meta-factor is a little steep, but if you can look askance of a little bit of preciousness there is an humorous, beautifully (if not impeccably) shot masterpiece there.

John Maus hinted at a 2015 release for a new album, which is in this humble writer's opinion the best music news of 2014. Now I have most of a reason to see this year through, instead of going ahead with my original plan of throwing myself off a building in March.

Gas got really cheap. I realize it's a side-effect of a geopolitical game that only serves to stress our hopeless plight as small nothings in an unfeeling world, but... it's probably not even good news, but filling up hasn't felt so good in a long time.

The World Cup - mixed bag but let's face it, the Germany/Brazil game was the stuff of legend. What a brutal slaying. I still catch myself thinking of it from time to time when I wonder about how fucked I am compared to various World Cup games.

Uhh... there was other stuff, but I neglected to plan this post out at all, and to be honest 'good' is kind of a subjective term. Maybe you're a tineared fuck who doesn't like John Maus. Maybe you hate the idea of unrestrained fossil fuel feeding frenzies. Maybe you hate good cinematic films. Well, I know I'm a lazy bastard at the moment, and I think it's stupid to look up other people's 2014 Bad/Good lists and basically... fuck it. 2014 was mediocre, but I'll get into that a bit later.

2014 - The Bad

There's so much. I could do my research on this and go on about it until next year. Gluten-free idiocy, a continuation of the growing divide between the wealthy and poor, mediocre job markets, 'good economic news' that translates into the status quo, all sorts of murder, all sorts of unrest, a couple of unnecessary extinctions, casual brutality, hatred flaring up everywhere, the old guard firmly in control as ever. All sorts of stupidity. A dazzling galaxy of insipid and bright distractions. An increasingly etherized worldwide populace. The motherfucking internet.

There was one story that was so stupid, and such a fulfillment of a prophecy I made in the Nerd Bubble post a long time ago, that I have to include it here. It's the GamerGate scandal - a nonevent that blossomed into a great expression of childish fecklessness, misplaced values, and good old fashioned hate. I don't even really know what happened. It involved a journalist, the guy who used to date her, maybe someone else, and a bunch of what you may as well call men who proved without a doubt that they have worthless opinions and misguided priorities. I had a good chuckle every time this story reappeared, and by the time it got to the TV I was thoroughly tired of it... a worthless scandal.

Ebola, petty squabbles, a bunch of disheartening stories, The Colbert Report is over... war and rumors of war... perverts... the internet...

One whole jetliner disappeared. People got to remember this one because it's a little crazy. You'd think there would be at least one piece of debris found at this point. Was it pulled into space? Did it vanish? Did North Korea or ISIS hijack the plane, saving it for a terrible spectacle? Did they collaborate? Did you know that ISIS used to proceed with the essential blessing (non-action) of the West, way back when Assad was the main villian? What's going on with that narrative?

Meanwhile in news nobody cares about but that affected me deeply: I fucked up badly with a few experimental blog posts and it seems like I've lost basically all of my 50 person audience. I apologize for posting one or two really bad, pretty dumb, and mostly unenjoyable posts. I don't know what to do anymore. I don't like being a commentator, I don't have a special insight or overarching interest to report on, and it's really hard to do anything good. So yeah, I got a bit drunk and wrote the Ross Heffi bit. It sucked.

The Logitech thing was crazy, too. I can see you'd get an idea that I'm just a filthy mouth with no spine, but consider that social media/tech support person is not actually the project designer or parts buyer and might deserve respect. And if I fell for a fraud? Well then, I guess someone proved something about duplicity (I've been using a shitty mouse again and it hasn't stopped working, it's just really uncomfortable and unhandy). And basically every post I made since then has had as much traffic as I used to get when I still had any hopes for this blog. I've been close to jumping out of this business for a while, mostly because I'm a stupid coward and I doubt there's anything creative or fun left in me at this point. Maybe I'll push on. I want someone to pay me to write at some point in my life. I want to get published. I learn from mistakes.

I'm pretty tired. I'm only 5 days into 2015 and already it seems like all the technophiles in the world couldn't make me feel good about it. If I'm lucky... hell if we're all lucky, this will be a much better year than 2014.

Morning Show Blues

Yeah, one of those situations where there is at least one radio going on at all times, with the attendant morning radio personalities... I have been thinking and I must say it is even worse than I remember it. Morning radio is like the ugly older sibling of late night television. Radio - not only do they play the same song at least five times a day until you hate it with a more intense passion than you ever loved it (and gain the power of recognizing it immediately even faintly heard from a distance), but they've got the terrible idea of hiring sycophantic dickweeds to blabber excitedly and laugh (at me, the underemployed schlub? Go on talking about your coffee and cream, your wife's ass, why you hate winter) for a 6 - 9 or whatever morning show.

I'm sure there have been radio morning shows that are not completely oppressive and distressing for non-morning people. You know the kind of person I mean: coffee or not they are unlikely to smile, form a coherent sentence, or laugh for the first hour they're awake and working. To some varieties of them (for instance myself) the sounds of morning show hosts going on and on between ads and eerily upbeat music is worse than static, or any aggressively unremarkable or annoying song.

My brain, even when it is still half in the realm of sleep, does not approve of a bunch of modestly personable DJs doing their annoying and useless job while I add value to the region by trading my labour power for a ridiculous and mildly depressing pittance. Cognizant of the fact they earn more than me (and get to laugh out loud all the time, come up with groovy insider jokes, great phone interactions, crazy stunts, far-out contests, and yawn level jokes), I do feel a mild bit of resentment as well as annoyance. Change the station? Why risk it? You'd be surprised at the intensity with which some folk despise public radio, the music of the great canon of composers, and silence (my personal top choice for morning vibes). So what is left to me?

Answer: The annoying squawking of overpaid manchildren, combined with a hellish interplay of blaring advertisements and generally non-morning music. I don't do a line of coke or a bunch of trucker pills when I wake up, so their braying hijinks and high-energy excitedness is completely jarring to me. It is even mildly painful to the very core of my soul. I don't get pumped up by their dreary and doctrinaire choice of songs either. I don't enjoy these audio clowns, and even if they were funny, had material worth listening to, I would be hard-pressed to listen to them. Plainly put, I've only ever heard one or two radio morning shows I didn't hate, and even those were most often kind of boring.

Most stations advertise their appreciable web presence. So I wondered, who in the hell would go to the website of a radio station and check up on the blogs, latest news, and pictures from the morning DJs? I can only come up with a few major sources of traffic: intensely lonely, credible, or bored people, and the mentally ill. Otherwise incomprehensible. Plainly put, it always astounds me how much effort is put into the background of the world, where we while away our mortal hours generally enduring things we don't like. I mean, hell, I write a pretty non-important blog generally about non-topics... I add white noise to the internet. There's at least some difference between me and the morning DJ with laughter in his voice and more energy than anyone needs at that hour.

Generally I turn the radio down to reasonable limits and grit my teeth and do my work quickly so I can move elsewhere and do something else somewhere there is nobody pretending that the morning is a great or funny time (unless you stayed up all night, or are waking up to do something other than be underemployed in a mostly stagnant economy). Even the mildly funny shit, which is scarce, is run into the ground faster and deeper than a solid gold locomotive dropped from orbit. I don't know how people can stand it... you can get used to it, sure, but it is specifically just an unpleasant feature of life to me.

I've been listening to radio for years, when I was really uncritical none of this mattered to me as long as a good song came on, like the one by Aaliyah or that other one by L.E.N., or that later RHCP song about taxis or something. The era-defining hits of yesteryear were also generally overplayed and eventually annoying, and I ought to remember that, but they stuck with me, and some of your old favorites and mine are still being overplayed. I used to spend a lot of time in the company of radio, but have lived without it for many years now in the future, so coming from silence or chosen tracks to the hilarious cacophony of jokes and marketing and grut rock just adds a small element of objection to my day. Gotta blog about those awkward things, unavoidable things, and heartwarming things.

Now, if you're a morning show DJ and you're reading this and you are saying to yourself things like, "This fussy little internet geekblogger doesn't understand my dedication and verve, or the pain which I know as a morning show host, or that my slightly exaggerated manner is meant to help others deal with the pain of morning workaday life. A venerable and hallowed tradition. The skill of talking too much for minutes at a time was one I inherited from my father, who was himself a morning show DJ." Nah, man, this isn't personal and I'm not a geek... I acknowledge it's my problem I find you annoying. That you dessicate my environment with your wireless sonic depredations is just my perception of it, and I am the wrong kind of judge in this instance. In the end, I keep listening out of apathy, a perverse and ironic joy of laughing at your base shitness, and obviously for a chance to hear myself on the airwaves and win that hundred dollar wacky trivia question. Play those canned sounds again – you know the ones – and teach me how to lose my self-awareness... does your laughter taste like ashes to you?

Modern Tips for Investing your Identity

These days its not good enough to just exist and passively consume media. I mean, it is, if you exist in the lower tiers of society and not at all online. Even then you'll have to be around people who are either careless or completely uncool... what I am saying is its impossible if you care at all about your image. People will treat you differently based on your projected identity, and perhaps most importantly of all, in the absence of an identity you will be assigned one. People aren't often too kind when assigning you an identity, unless... many factors can intercede in your favor or your detriment.

Escape is unlikely. People who run from identity find themselves cornered and unmarketable to other human beings. No mass movement exists of people who spurn identity as an outdated, noxious concept. Individualism is still in vogue, denying it, even to the least aware person, will mark you as abnormal and potentially dangerous. On the other hand, lots of people get very invested in their identities, to the point where even the dumbest person can see they've taken it too far and judge them for it. With identity comes conflict, and identity fetishism, and a lack of real personal constitution – look at everybody who identifies as anything, too much. They're as odd and bland as the people who want no identity affixed to their name.

What is important is to have something outside of yourself to identify with. Not all identity can come from within, even if the best and most trustworthy kind cannot be bought. Hobbies, interests, activities, talents, peculiarities all are good starting points. Anything but the basic job/field of study/consumption habits can augment the identity you might have (or have not) developed since you were born. As soon as you start falling into the void of identity via consumption, or the chasm of applying various identities to see which you prefer... it becomes quite apparent to others that you are not comfortable enough with yourself.

It's tempting to say that experimenting with identity is something for teenagers. This is not true. Adults reinvent themselves all the time: sometimes they succeed and sometimes they fail quite miserably and get mocked and look like total jackasses. The trick is what it has always been: to have a kernel of self, to hold true to it, and not sell it out for temporary gain.

In these largely soulless times it is easier than ever to find an extreme niche identity and invest heavily into it. Life is hard and lonely, and most of us are not exceptionally popular or easy to like. It's easy to become distracted from the struggle of 'being oneself' and buy into one of many processed, mass-appeal identities that will quell your feelings of alienation and disgust. Being a human isn't easy. It isn't a question of blending in. Most authentic people are pretty subdued and blend in easily. Often it's the identity fetishists who stand out the most... the ones who live by their t-shirt, hairstyle, loudly proclaimed philosophies... and even the least presumptuous and annoying among us can be inauthentic, quietly fetishizing their unremarkableness and stifling what or who they really are.

Therefore it's a question too big to answer in a blog post, sequence of blog posts, or even an entire blog. I won't pretend to even be knowledgeable about it, but I think I can draw up a list of helpful tips and insights for modern identity:

1. Never try too hard. People can sense this and almost none of them are impressed by it.
2. It's harder to be something than to look like something. There is living, and there is lifestyle.
3. It's not always worth it to have an identity. Others can be generous with their identification of you.
4. If you're trying to be on top of things, it can paint you into a corner. Be broad, be general, and profit.
5. This issue will never not be an issue. It will often be bothersome, so learn to keep your cool.
6. The harder you are to identify, the more offended you might get at how people see you.
7. The golden years differ for everyone: for most, it's easiest to have a fluid identity in their 20s.
8. Learn to roll with it: you may know what you really are, but you can't always make others see it.
8.1. Sometimes you will get spit on: sometimes you have to hold your pride, and sometimes you have to stand up for yourself.
9. There is an inverse rule about caring somewhere in there, but it has exceptions. Not getting started on it.
10. Baudrillardian concepts about authenticity, simulacra, etc. apply.

I didn't arrive at quite the point I wanted to, which was to say that most everyone fronts a little bit here and there - check out the game Majora's Mask for some insights into this tragic topic. Or gain some actual critical literacy (just don't get too caught up in identifying as culturally literate). For example, a majority of people and things related to entertainment media (music, film, TV shows, video games, mass market books, increasing amounts of political and philosophic content, even health) is insubstantial or faked, which is why people whose identity hinges on them are often either children, mentally unhinged, or totally mentally deficient.

Personally, at times I wonder if it's worthwhile to be anything at all.  I certainly can't say at this point. The only thing granted is humanity, and some abandon even that. The internet, cultural appropriation, along with basic human prejudice, have helped make the issue more central than it ever ought to be and very complex. Don't invest too heavily because the market is a bit overheated and might collapse. Best of luck to you and your identity.

User Comment Rodeo: Rocktoberfest

Listen well, for I know that reading internet user commentary is an unhealthy practice. Every day, many people are drowned in sorrow and rage by scrolling down on a YouTube video. The most vulnerable and fearful video posters have been known to disable commentary altogether – suspecting the wildest, dumbest, and most impassioned responses. User Comment Rodeo asks the rhetorical: why is internet commentary such a low thing? Has it any value? Who gains by it, and who are the principal commentators? Why is it largely hateful, negative, illiterate? Does it reflect on human society in the year 2013? What conclusions can we draw about the spitefulness of modern humanity? It is known the internet can have deleterious effects on health, especially mental health, and I believe that the biggest user comment posters are also the most mentally unwell.

For this instalment of User Comment Rodeo, I wanted to stray as far as possible from the usual set of questions and the usual set of very obvious samples and go a-huntin' for more specialized examples. The beauty of user commentary is that it is limitless: if it could be used to generate energy we could go some distance to solving the energy crisis. If only impotent rage held any value at all, we could even begin to trade it, bringing in an era of fantastic riches. Since it doesn't, I changed the parameters on the UCR 3000 and waited for a haul of brilliant material. Me, getting content farmed? Hah, I'm farming the internet every day and rolling in the 'lulz' like it's dirty money.

You will see above an example of the 'intentional double post'. User is 'raging' at a localized advertisement and revealing a rather high level of acrimony. If you didn't know about the problems of a New Zealand national on Youtube, you know. That has value: not as much value as an AD BLOCKER perhaps, but value nonetheless. Double posts are generally due to user error, but as you can see, they are very enjoyable and visceral when they are intentionally done to express some idea or other.

Here's another double post, which demonstrates the flip-side of 'double posting for emphasis'. It also demonstrates how searching for double posts is risky, because they're not so highly amusing if they're not New Zealots taking the piss out of corrupt businesses, biased governments, and the eternal problem of YouTube advertising.

This is an apologist double post. A big company was at risk of being called mean things, and someone had to stand up for them. Of course length has an inverse relationship to content and quality of communication, so I don't really know where this guy is coming from. "Yeah, you know, who cares if it's people like me who enable large corporations to skirt legal issues, hide from effective taxation, and blow up clouds of careless birds with impunity. They're good for the community, they're sincerely gracious to their employees, and they're not Pamela Wallin."

Let's get back to the relatively basic single post - in this set I'd like to cite one poster (you might have noticed them already) who manages to miss the point, be a buzzkill, and expose himself as a deviant square all at the same time. Also there's an Internet Drug Expert (very cool), and what I think is a tween hipster there in the middle (VICE Montreal or die, bro)... suffice it to say there is only one truly insufferable poster, and the quality of the rest of the comments was significantly higher than what I'd expect from Youtube Comment Sections. People spend their time doing this kind of thing, maybe in isolation, maybe while they ride public transit... scary, isn't it? You may never know who these posters are, but if you're lucky you'll never know who they are.

I decided to close this rather lazy UCR on a high note. Spam comments like this are everywhere, some newer ones are offering drugs but I do enjoy an old fashioned Pick Up Artist 'advertisement'. This guy is very subtly a spam bot, but you'd never know just by reading the blatant yet  comment. The internet... it only cares about the one thing it will never possess: sex.