These days its not good enough to just exist and passively consume media. I mean, it is, if you exist in the lower tiers of society and not at all online. Even then you'll have to be around people who are either careless or completely uncool... what I am saying is its impossible if you care at all about your image. People will treat you differently based on your projected identity, and perhaps most importantly of all, in the absence of an identity you will be assigned one. People aren't often too kind when assigning you an identity, unless... many factors can intercede in your favor or your detriment.
Escape is unlikely. People who run from identity find themselves cornered and unmarketable to other human beings. No mass movement exists of people who spurn identity as an outdated, noxious concept. Individualism is still in vogue, denying it, even to the least aware person, will mark you as abnormal and potentially dangerous. On the other hand, lots of people get very invested in their identities, to the point where even the dumbest person can see they've taken it too far and judge them for it. With identity comes conflict, and identity fetishism, and a lack of real personal constitution – look at everybody who identifies as anything, too much. They're as odd and bland as the people who want no identity affixed to their name.
What is important is to have something outside of yourself to identify with. Not all identity can come from within, even if the best and most trustworthy kind cannot be bought. Hobbies, interests, activities, talents, peculiarities all are good starting points. Anything but the basic job/field of study/consumption habits can augment the identity you might have (or have not) developed since you were born. As soon as you start falling into the void of identity via consumption, or the chasm of applying various identities to see which you prefer... it becomes quite apparent to others that you are not comfortable enough with yourself.
It's tempting to say that experimenting with identity is something for teenagers. This is not true. Adults reinvent themselves all the time: sometimes they succeed and sometimes they fail quite miserably and get mocked and look like total jackasses. The trick is what it has always been: to have a kernel of self, to hold true to it, and not sell it out for temporary gain.
In these largely soulless times it is easier than ever to find an extreme niche identity and invest heavily into it. Life is hard and lonely, and most of us are not exceptionally popular or easy to like. It's easy to become distracted from the struggle of 'being oneself' and buy into one of many processed, mass-appeal identities that will quell your feelings of alienation and disgust. Being a human isn't easy. It isn't a question of blending in. Most authentic people are pretty subdued and blend in easily. Often it's the identity fetishists who stand out the most... the ones who live by their t-shirt, hairstyle, loudly proclaimed philosophies... and even the least presumptuous and annoying among us can be inauthentic, quietly fetishizing their unremarkableness and stifling what or who they really are.
Therefore it's a question too big to answer in a blog post, sequence of blog posts, or even an entire blog. I won't pretend to even be knowledgeable about it, but I think I can draw up a list of helpful tips and insights for modern identity:
1. Never try too hard. People can sense this and almost none of them are impressed by it.
2. It's harder to be something than to look like something. There is living, and there is lifestyle.
3. It's not always worth it to have an identity. Others can be generous with their identification of you.
4. If you're trying to be on top of things, it can paint you into a corner. Be broad, be general, and profit.
5. This issue will never not be an issue. It will often be bothersome, so learn to keep your cool.
6. The harder you are to identify, the more offended you might get at how people see you.
7. The golden years differ for everyone: for most, it's easiest to have a fluid identity in their 20s.
8. Learn to roll with it: you may know what you really are, but you can't always make others see it.
8.1. Sometimes you will get spit on: sometimes you have to hold your pride, and sometimes you have to stand up for yourself.
9. There is an inverse rule about caring somewhere in there, but it has exceptions. Not getting started on it.
10. Baudrillardian concepts about authenticity, simulacra, etc. apply.
I didn't arrive at quite the point I wanted to, which was to say that most everyone fronts a little bit here and there - check out the game Majora's Mask for some insights into this tragic topic. Or gain some actual critical literacy (just don't get too caught up in identifying as culturally literate). For example, a majority of people and things related to entertainment media (music, film, TV shows, video games, mass market books, increasing amounts of political and philosophic content, even health) is insubstantial or faked, which is why people whose identity hinges on them are often either children, mentally unhinged, or totally mentally deficient.
Personally, at times I wonder if it's worthwhile to be anything at all. I certainly can't say at this point. The only thing granted is humanity, and some abandon even that. The internet, cultural appropriation, along with basic human prejudice, have helped make the issue more central than it ever ought to be and very complex. Don't invest too heavily because the market is a bit overheated and might collapse. Best of luck to you and your identity.
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