The New Microsoft Logo: Explicit Huey and the News Reference?

Well it's kind of funny on a few different levels. I could make a joke about the Samsung lawsuit also, if it was necessary. I don't think it's entirely necessary. I guess, though, what they are saying is that it's hip to be square. Or maybe they're just futureproofing the brand. It's tough to say, at this distance, what any of this really means. It could be a meaningless change, and it could be the herald of some insane twist ending so devious that it drove its author insane and hid itself in a dusty pile of manuscripts, waiting for a foolish hack's sweaty fingers.

The real issue isn't whether or not rounded edges are completely illegal, but rather what exactly a non-curved surface means for the consumer. Will it entail a less-flexible Microsoft Windows? Will tiling finally wear out its welcome?

Is this a sign that yupsters are on the make? Is the 99% going to have to deal with the fallout? Is the 100% going to have to? Where do I send strongly-worded letters about this? Why is my local mailbox welded shut?

No, this can't be so drastic. But my eyes can't be lying to me. This isn't anything like Morrowind to Oblivion in terms of regression, but it makes me wonder if I shouldn't switch to... but wait. Apple's undergone its brand shift already, and it's planning something as well. Macintosh and Microsoft. It's the ongoing browser crisis all over again, which makes Microsoft Chrome; Apple Firefox. Except Apple is a more yupster brand than Microsoft, anyway, so really nothing makes sense at all. I only hope they do a commercial with the proper mainstream pop rock song accompanying shots of stressed office workers, pale and/or fat kids, and septuagenarians holding conference calls on Win8 phones.

Well I for one don't care so much. Things will be alright even if the vistas are grimmer than the early-adopters and hype-men would like. I think Win7 is where it's at, and I'm happy to square about that. As long as it can run Age of Empires 2, an operating system is pretty good. Anyways, anyone who knows anything knows which was the best logo and is still puzzled, like me, about the incomprehensible loss of that incredible relic. Rest in peace,