New Sincerity and You: Counter-Counter-Countercultural Warfare

In today's culture of needy oversharing, cultural voyeurism, and [post-]post-modern irony it can seem as if nobody is willing to simply be their own self. It's possible that being a human being will no longer be as attractive an option as it used to be in the so-called 'simpler times' but most likely it is the old struggle in which mass culture tries to either force itself to be interesting or lays down a smokescreen of excuses about why it isn't. A reasonably recent phenomena, born out of cultural desperation and distaste, is New Sincerity. And, goddamn, the term is hot right now, and getting hotter by the moment – so come inside, place your bets, and learn a little something about nothing!

I'm no expert. New Sincerity, as a term, doesn't sit well with me, just like so many other facets of contemporary cultural shorthand. In many ways New Sincerity can be simplified as the diametrical opposite of that vague modern boogeyman 'the Hipster'. And yet, research I have done on the matter seems to suggest that mainstream 'hipster scions' are in fact loosely associated with New Sincerity. I don't really know what Zach Braff would say about the matter. Was Garden State actually a determined piece of New Sincerity propaganda? Did it manage to cash in on the credible? Worse yet, have the bewildering, out-of-favor films of Wes Anderson been appropriated by the movement? By the other movement?

My intention in this article has changed from simply making fun of New Sincerity to undertaking somewhat of a census about it. Mostly this will be the type of armchair cultural criticism I am known for, worldwide. For the most part New Sincerity is often used as a prescriptive term. In music this situation changes: many bands, hearkening back to the simpler, more heartfelt times of Bruce Springsteen, term themselves part of the New Sincerity movement, performing lyrics based less on conceptualism and cleverness and more on love, loss, sorrow, joy, and excitement. These are the earnest topics for music, but what keeps them from becoming pop music is a blend of aesthetics, identity, and intent. The prime axiom is to be authentic at all costs by not making attempts at authenticity, and never to ask 'what is authenticity?'

Unsurprisingly, New Sincerity stems from classic rock superstars such as Bruce Springsteen, Ted Nugent, John Mellencamp, and Bob Seeger, among others. Hair metal and psych are too ironic, or too insincere, or illegal, so lots of 'dad-rock' played to death on classic rock radio is actually questionable. Or perhaps they are valid inspiration, it's quite foggy to me and researching these kinds of things is slower than decisive critical strikes. What have these (and other) roots inspired?

Modern popular/indie acts such as The Hold Steady, Japandroids, Passion Pit, and evidently even Animal Collective are considered New Sincerity. These are just loose examples. To my mind the absolute pinnacle of new sincerity is probably Japandroids - they're not as bland as The Hold Steady and they're not politically or philosophically newly sincere. They just rock out and sing and holler and scream about partying, kissing girls, how life is and what they feel about it.

It's not slavish imitations of Springsteen topics about living in a shit down and running out of hope, or shooting up a bank in the back-roads of Nebraska. One has to admire the mixed positivity in songs about change, nostalgia/heartbreak, or raw excitement. The sense is that it's all youthful enthusiasm and angst, sometimes regret, and the energy cannot be denied. Their lack of pretense, deliberate simplicity and raw force all stand in contrast to established hype bands like The Hold Steady (with Springsteen and hearts worn on the sleeves). However, Japandroids' sophomore album is either too earnest or actually ironic in the ennui mode (or simply underwhelming after their debut), which may or may not say anything about New Sincerity.

Myself, I think the best part is that New Sincerity is often hailed as the redemptive force of contemporary hipster culture. It's a pretty great lie, but it makes everything seem much more epic and heroic, as if there really is a struggle against insincerity in culture. I stress, again, that the modern hipster has roots in Victorian England and earlier German youth movements. We see again and again the sorrows of young Werther in the trappings of a modern-day dandy. However it was inevitable, after the crushing nihilism of the 80's and the strung-out apathy of the 90's, that some kind of cultural force would rise in opposition. The only questionable thing is whether terming it 'new' is not a smidgeon untrue.

Internetting Et Cetera

I want this blog to succeed but I also always want to throw a few curses into it. Then again when you curse and swear you alienate a certain amount of the population who have neither a sense of humour nor a sense of opprobrium. I mean a proper sense of opprobrium, which means not writing off the vulgar for the simple reason that it makes you uncomfortable. Some opprobrium is rightfully shunned, and other types are funny. I have no examples but a good fart joke goes a long way to settling who understands humour and who is afraid of scatology.

A while ago I read something by Douglas Coupland, in a newspaper (a good liberal intellectual paper, and yes I read newspapers), in which he describes "The Red Queen's Blog"  as a concept that, the more someone 'races onto one's blog to assert one's uniqueness, the more generic one becomes'. I am paraphrasing somewhat, but that's what he means. This is an important statement but Coupland is becoming a bit derivative.

In other news, well you no doubt know your own news, so I don't have to write about that. I just celebrated Canadian Thanksgiving for the umpteenth time, and it gets a bit better each year even as the weather gets crazier. I almost got hit by lightning, to the point where I heard it sizzle the raindrops around me. That's my bit of personal revelation for today's post.

Coupland's blog post in the newspaper was important to read. It was titled "The Radical Pessimist's Guide to the Next Ten Years" and covered a range of important things that are worth considering even if you don't believe in pessimism or the future. Maybe I'll delve into it and post some more things here, assuming that's not a form of intellectual piracy (but how could it be when I acknowledge that it's Coupland's). Basically it was all 'bout the depersonalization and alienation and internetization of our so-called era. I wonder if Coupland has a twitter account? I will research this...

I did promise some dwellings on the Best Things of the Internet and I mean to follow through on that, even though it happened a year ago or more. The first thing I'll list is "Web of Trust" or WoT, at this link, which you can click/see for yourself.
 The important thing is that you can type in any website address into the bar on the WoT site and then it will show you how the internet feels about that page. A lot of bad pages are given good ratings, probably because the bad page operators are ganking the WoT site, but the comments usually are balanced out with truthful and concerned internet judgements. If you enjoy finding new sites or free video of whatever (which is illegal and shouldn't be done) and try to keep your computer in good condition, this site is pretty useful. Of course you could install script blockers and security software, but that takes more work than copying and pasting an web-address into a website to tell you if it's trustworthy. 


Spoiler alert: most websites are pretty shady.