User Comment Rodeo: Generation Text; Its Detractors and Malcontents

A recent CBC article claims a few things so startlingly obvious that the sound of a gong ought to be looped over it. The findings demonstrated, and you might want to sit down for this one, that people who texted more (don't sweat, the breakpoint is 200 + texts) often tended to be less thoughtful than those who didn't. Also among the findings was the gem that the 200+ text club was (30%) more likely to be fixated on "wealth and image than an ethical life". Now, as unsurprising as this study's conclusions are, they are of limited truth.

Firstly, only teenagers or immature adults can actually muster up the energy to text more than 100 times a day. Yet I can be surprised by texting culture. At 15 seconds per text, 100 texts would only require a time investment of 25 minutes. Scale that any way you want, and remember that serial texters are quick, and it's easy to conclude that a serial texter can text 400+ times a day and still have lots of time left over to socialize 'face to face' (oh shit, that term is going to get worn out in the next few years). This 'texting' business, which is correctly SMSing business, has for many years now been a cultural crisis in the making. We all stepped in it with full confidence, so now we get to suffer it. Suffer the outrageous extremes of an increasingly dim and unfunny era.

You can already see what kind of User Comment Rodeo it's going to be. The best kind. Because you know the ageists, the trolls, the dickweeds, the self-described experts, the geniuses – in short the whole, illiterate, unwashed, entitled, self-satisfied mass of the public – is going to unable to prevent themselves from puking their word nonsense onto this story like tainted cocktail shrimp at a bad house party. Listen up, I know that serial texters are often total wankers. I understood years ago that they lacked the self-reflection expected of a great ape, dolphin, or crow. Don't forget that this study is biased: note that it focused on first year students. Don't buy into the hype without thinking critically about it first. First year students are so rarely aware of themselves that the study is unfair and biased. It stooped for low-hanging fruit when there are plenty of studies that can judge the adult narcissist sociopaths in business, finance, and politics.

But enough of my ado about nothing; let's have others' ado about nothing:

The cream of the crop, my friends. These posts were not only so good that some people voted for them, but upwards of 200 votes were cast per comment. Can you spot the deafening irony? Should I even bother? Instead, bring your attention to the post by the user named 'bootselectric'. Oh, how the point is missed. The biggest cop-out, btw, is getting fired by text message. That shit actually happens. Oh and nobody 'embraces their lives' around anything. Anyways, all of these posts (worthless activities on a worthless medium - yes I understand the height of irony that is my acknowledging this) were voted for more than 200 times. Irony.

New Sincerity and You: Counter-Counter-Countercultural Warfare

In today's culture of needy oversharing, cultural voyeurism, and [post-]post-modern irony it can seem as if nobody is willing to simply be their own self. It's possible that being a human being will no longer be as attractive an option as it used to be in the so-called 'simpler times' but most likely it is the old struggle in which mass culture tries to either force itself to be interesting or lays down a smokescreen of excuses about why it isn't. A reasonably recent phenomena, born out of cultural desperation and distaste, is New Sincerity. And, goddamn, the term is hot right now, and getting hotter by the moment – so come inside, place your bets, and learn a little something about nothing!

I'm no expert. New Sincerity, as a term, doesn't sit well with me, just like so many other facets of contemporary cultural shorthand. In many ways New Sincerity can be simplified as the diametrical opposite of that vague modern boogeyman 'the Hipster'. And yet, research I have done on the matter seems to suggest that mainstream 'hipster scions' are in fact loosely associated with New Sincerity. I don't really know what Zach Braff would say about the matter. Was Garden State actually a determined piece of New Sincerity propaganda? Did it manage to cash in on the credible? Worse yet, have the bewildering, out-of-favor films of Wes Anderson been appropriated by the movement? By the other movement?

My intention in this article has changed from simply making fun of New Sincerity to undertaking somewhat of a census about it. Mostly this will be the type of armchair cultural criticism I am known for, worldwide. For the most part New Sincerity is often used as a prescriptive term. In music this situation changes: many bands, hearkening back to the simpler, more heartfelt times of Bruce Springsteen, term themselves part of the New Sincerity movement, performing lyrics based less on conceptualism and cleverness and more on love, loss, sorrow, joy, and excitement. These are the earnest topics for music, but what keeps them from becoming pop music is a blend of aesthetics, identity, and intent. The prime axiom is to be authentic at all costs by not making attempts at authenticity, and never to ask 'what is authenticity?'

Unsurprisingly, New Sincerity stems from classic rock superstars such as Bruce Springsteen, Ted Nugent, John Mellencamp, and Bob Seeger, among others. Hair metal and psych are too ironic, or too insincere, or illegal, so lots of 'dad-rock' played to death on classic rock radio is actually questionable. Or perhaps they are valid inspiration, it's quite foggy to me and researching these kinds of things is slower than decisive critical strikes. What have these (and other) roots inspired?

Modern popular/indie acts such as The Hold Steady, Japandroids, Passion Pit, and evidently even Animal Collective are considered New Sincerity. These are just loose examples. To my mind the absolute pinnacle of new sincerity is probably Japandroids - they're not as bland as The Hold Steady and they're not politically or philosophically newly sincere. They just rock out and sing and holler and scream about partying, kissing girls, how life is and what they feel about it.

It's not slavish imitations of Springsteen topics about living in a shit down and running out of hope, or shooting up a bank in the back-roads of Nebraska. One has to admire the mixed positivity in songs about change, nostalgia/heartbreak, or raw excitement. The sense is that it's all youthful enthusiasm and angst, sometimes regret, and the energy cannot be denied. Their lack of pretense, deliberate simplicity and raw force all stand in contrast to established hype bands like The Hold Steady (with Springsteen and hearts worn on the sleeves). However, Japandroids' sophomore album is either too earnest or actually ironic in the ennui mode (or simply underwhelming after their debut), which may or may not say anything about New Sincerity.

Myself, I think the best part is that New Sincerity is often hailed as the redemptive force of contemporary hipster culture. It's a pretty great lie, but it makes everything seem much more epic and heroic, as if there really is a struggle against insincerity in culture. I stress, again, that the modern hipster has roots in Victorian England and earlier German youth movements. We see again and again the sorrows of young Werther in the trappings of a modern-day dandy. However it was inevitable, after the crushing nihilism of the 80's and the strung-out apathy of the 90's, that some kind of cultural force would rise in opposition. The only questionable thing is whether terming it 'new' is not a smidgeon untrue.