Amidst the rise of surveillance/police states that are no longer just pre-Arab Spring/Classified/Cold War throwbacks (thanks Chelsea Manning) one gets the sense that, as a species, we have gotten no closer to regaining our collective shit than at any point since the Agricultural Revolution. I've become very well acquainted with the sensation of a rapidly accelerating crisis. It's a bit like the Fukushima Daiichi reactor 1 shortly after the tsunami smashed the facilities, when it lay destroyed, creeping by steady degrees out of control... the edifice of control revealed as the folly of unreal maniacs, watched by clueless and frightened idiots, the situation only tempered by the courage and knowledge of those who were once considered alarmist, disposable, and ignorable.
Nobody wants to curb the debilitating spread of convenience consumerism. There is lots of talk. Everyone seems stupefied about the political landscape. We waste our breath to summarize it. Nothing distinguishes our era more than waste. Businesses, governments, and shills are all absolutely overjoyed to be part of a world economy that is premised on the insane principle of unlimited growth on a shrinking planet, of the useless squandering of resources. Profit is king, and governments are its thrall. Moderates are toothless, the countercultures are all dead or miniscule, the relentless march of progress goes on, shitting where we eat and belching poison fumes into the air we breathe. Human potential is squandered and used up at the same rate: who can blame the junkies now? The capitalists stand unchallenged, they who were as evil and soulless as the communist exploiters they reviled and nearly destroyed the world to curb. In the most powerful country in the world, host to the most powerful multinationals you can't even begin to imagine, a corporation is legally equivalent to a person.
The junkies, at least, are honest in their self-destructive pursuits, and probably contribute less to wastage than the respectable classes of citizen-consumers, whose per capita throughput of plastic garbage is enough to bury an entire small property each and every year. Let's not even get into energy or food waste. The wealthy are smug and spit on the middle class, who smugly spit on the working class, who wearily spit on the working poor, who accidentally spit on the destitute. Respect is rarely earned or given to or from any of 'the little people'. Respect is a commodity. Self-interest in the age of individualism has led only to the abandonment of societal and individual progress. Self-denial is less than a relic: it is the ghost of an unheard-of type of human... all else is myth but gratification. We will become lower apes yet, at this pace, while the descendants of humanity spit on us, completing the cycle. Likely they will be too cruel and abstracted to actively exterminate our relict populations.
And in this atmosphere of toxic and vile and inhuman activity, is it really any wonder that cruelty and hatred grow freely? Is it any wonder that laws cannot protect people from themselves, or children from each other? The people who are surprised by the modern world are obviously blind to what it really is. I can't blame anyone for being a junkie, a consumerist whore, or willfully ignorant and distracted (three increasingly similar things) and there are not many who can lay blame for it. What is important is that the entire situation of the world is becoming too alarming, is growing too quickly, and is passing far too quickly out of the hands of common people (you know, the abused slaves and serfs of yesteryear, who stood to gain the most from modernity and progress). With technology as a crutch it is very tempting to see the next generations of humanity as nothing but unnecessary, mentally-truncated cripples ruled by a new aristocracy.
"There is bad, yes, but there is also good in the world." I never declared that hope was dead, I was suggesting that hope itself is currently as endangered as any crumbling, over-harvested species in any pillaged environment. Things like OWS just alienate hope from reality. There are not enough skeptics and too many cynics, but both are outnumbered by shills and apologists. I'd take the world's bitterest cynic over any shill apologist - I prefer honesty to optimism where my entire species, its homeworld, and its livelihood are in question. Nobody has successfully taught the lesson of unity without coercion... true moral and philosophic problems go unanswered while we charge into the minutest details of quantum physics. Values are changing, but you ought to get top value for your dollar. We should take something back, even at this late point, to prove to our doomed descendants that we were not just fickle, feckless, fussy cowards with fine words and utopian ideals.
We are shocked and offended that nature would take anything back that we gleaned from it. Yet, we come from it, and owe our all to it. This is absurd. We consider ourselves entitled to pillage not 'the environment' alone but in fact all of life which we commonly see as nothing but a means to wealth, contentment, and satisfaction. We do not treasure or honor life for its own sake and therefore we will not solve the pathological behaviors behind the ecological and social problems we claim to want to solve. Mostly we have failed to understand nature... we force it into models and theories instead of learning from it. We hate the idea of nature reclaiming its 10% so much that we will stop at no lengths, not even poisoning ourselves, to prevent a weed from growing or an insect from feeding. Meanwhile we make such noise about unborn babies that our callousness in other regards seems schizophrenic.
Why wouldn't I hide in a narcotic haze, or try to buy my way to peace of mind (irony!), or even kill myself? More and more I have no answer, can barely see around myself, and realize that awareness is no substitution for action, for a coherent response to an increasingly incoherent world. It's a pity that radicals are marginalized to the point where they have no alternatives and tiny audiences. It's a pity that the only moderates who are allowed to speak are the ones telling us that we have done no wrong, that we have nothing to regret and a bright future. It's a pity no side in any of the day's big arguments has any respect, any foresight, any capacity to entertain alternative world-views. I guess I should give in, and just passively wait to be subsumed in the coming wave of tech-oligarch globalist worthlessness and wretchedness, into the hopeless and shit hell we deserve, into the ongoing death of the world we barely knew. Lambs for slaughter: I tell you I wouldn't mind being a child again...
Showing posts with label Undercover Boss. Show all posts
Showing posts with label Undercover Boss. Show all posts
2/5/13
Advertiser's Bowl: 2013 Edition ft. Existential Ennui
I don't have anything against the Super Bowl. It's a good reason to drink and eat too much and a great excuse for feeling like shit on Monday. What always puzzles me about it is how the Super Bowl Ad has become this huge event. Over the next week there will be Superbowl Ad Top 10s, reviews, and news segments. Most media output about the Super Bowl Ads will have the self-awareness of a gnat. I haven't been paying enough attention to say anything with certainty, but I think it's not really a high mark for society if the high-priced overpowering sports event of the year gets spectators who care more about the high-priced commercials and overpowering half time show. Ravens fans get to feel good, but then again: Baltimore's still going to have its problems, as will we all.
Each year, lately, people get psyched up for the Super Bowl's pricey, overblown, ridiculous commercials. Newscasts neglect problematic, boring stories for the innocent pleasures of the advertisement adventure. Meanwhile grown men have been sacrificing their bodies for... shit tons of money and a good start at fame. The themes seem to run together. There are always some 'innovative' ads, in the loosest sense of the word, but getting excited about innovative advertisement is like getting excited about a new model of taser. It's like getting excited about being in pro sports, but realizing that you may go to shit in the process: we should be so lucky to waste ourselves for such a prize.
For all their expense, commercials are generally devoid of value, promote unhealthy ideas, reinforce stereotypes, lie, cheat, flatter (in the basest sense) and bully the populace. Innovation? Most don't even have the good grace to be entertaining. This year Dodge released a high-quality, high-concept pro-farmer commercial so exceptionalist and baldly desperate that it almost touched the heart – but then again: Dodge is only another part of the dust bowl. What do farmers even matter when the whole proceedings only preach dust bowls?
In spite of all that craziness, I think by far the worst Super Bowl memory I have isn't an advertisement or the spectacular failure of a deserving team. No, my personal darkest moment is when Undercover Boss premiered after Super Bowl XLIV. It was stunning. What a brilliant PR move, but how absolutely disgusting to see something like that and then the uncritical, even positive response. This evil show was embraced. People were and still are enthusiastic about it. Advertainment, another slick evasion of issues such as predatory zero-sum business practices, income inequality, and the Recession. The smug laughter that inevitably results.
I think it's the kind of show that is okay to hate. I don't use the term evil lightly. Evil is a shared burden and all that, but it is okay to despise this goddamn show. It's toxic, terrible, manipulative and the lack of popular critical response is a sad fact. It showed that soft power knew no bounds: it could take criminals, crooks, bullies and turn them into angelic, benevolent, personable superiors. I have no doubt the executive class is generally not evil, but their culture is not a healthy or positive one. I'm not an idealist to the point where I will deny the fundamental importance of business or industry, but the mere plight of the average modern person unsettles me. The way the earth – life – is used has gone far beyond the point where we can be unthinking and proud about it.
I don't get how such a transparently biased, exploitative show can still be on the air two years later. It is readily apparent that nobody has learned anything in the meantime, and that executives are just as wealthy and powerful as ever, what with the labor market wheezing and slumping like a dying hobo while the screaming middle class sinks. All you have to do to mask the dark side of capitalism is: videotape your choice of 'boss' talking about or doing awkward unsatisfactory work, in a sanitized and tightly scripted environment, edit to taste, pick some compelling underprivileged or overworked employees, wrap it up with a heartwarming situation, some cash prizes, and a teachable moment or two. Because the bosses do care: and no drudge's futile trudge through wage-slavery goes unnoticed and unrewarded.
Like any commercial, Undercover Boss delivers bias and sells misinformation. It meets minimum thresholds for propaganda. It portrays one point of view faithfully, and damn the rest – like the Simpsons, and many other fictional television shows. For instance: I joked some years ago about the five thousand dollar suit. Oh, hell. This is likely show money, which the boss gets to give out in order to humanize them (via #rotecharity). Sometimes an additional prize of changed terms of employment are entered into the bargain. Then tears. Let me tell you something about pathos: dollars alone don't make it convincing. The bosses cry crocodile tears, and the employees cry about the smug charity that will hopefully better their lives by some obscure fraction.
I tell you of such scenes, not because I follow the show religiously but because I earnestly believe that that sort of indoctrinating pablum should be reserved for what are explicitly aired as advertisements. Undercover Boss contains enough slick reality-TV features to pass as a show, but that's a mask for what is really an advertisement for the same broad attitudes which have time and time again put the majority in the corner and the minority in comfort. At the end of each episode money changes hands, and nothing significant changes. The landscape of exploitation remains the same, and objecting to it still results in a defensive reaction from the world's largest, wealthiest, most powerful guilty party.
We keep worshiping opulence, and when it inevitably fails and bankrupts us, we find that consumerism is a sweetened abyss anyway. Everyone is sick with it. The rational mind knows* it is madness to overproduce, to hoard, and to waste – nevertheless: it's a race to the bottom and nobody can afford to miss out. There is only one way down.
(*or ought to, if it is at all thoughtful)
Each year, lately, people get psyched up for the Super Bowl's pricey, overblown, ridiculous commercials. Newscasts neglect problematic, boring stories for the innocent pleasures of the advertisement adventure. Meanwhile grown men have been sacrificing their bodies for... shit tons of money and a good start at fame. The themes seem to run together. There are always some 'innovative' ads, in the loosest sense of the word, but getting excited about innovative advertisement is like getting excited about a new model of taser. It's like getting excited about being in pro sports, but realizing that you may go to shit in the process: we should be so lucky to waste ourselves for such a prize.
For all their expense, commercials are generally devoid of value, promote unhealthy ideas, reinforce stereotypes, lie, cheat, flatter (in the basest sense) and bully the populace. Innovation? Most don't even have the good grace to be entertaining. This year Dodge released a high-quality, high-concept pro-farmer commercial so exceptionalist and baldly desperate that it almost touched the heart – but then again: Dodge is only another part of the dust bowl. What do farmers even matter when the whole proceedings only preach dust bowls?
In spite of all that craziness, I think by far the worst Super Bowl memory I have isn't an advertisement or the spectacular failure of a deserving team. No, my personal darkest moment is when Undercover Boss premiered after Super Bowl XLIV. It was stunning. What a brilliant PR move, but how absolutely disgusting to see something like that and then the uncritical, even positive response. This evil show was embraced. People were and still are enthusiastic about it. Advertainment, another slick evasion of issues such as predatory zero-sum business practices, income inequality, and the Recession. The smug laughter that inevitably results.
I think it's the kind of show that is okay to hate. I don't use the term evil lightly. Evil is a shared burden and all that, but it is okay to despise this goddamn show. It's toxic, terrible, manipulative and the lack of popular critical response is a sad fact. It showed that soft power knew no bounds: it could take criminals, crooks, bullies and turn them into angelic, benevolent, personable superiors. I have no doubt the executive class is generally not evil, but their culture is not a healthy or positive one. I'm not an idealist to the point where I will deny the fundamental importance of business or industry, but the mere plight of the average modern person unsettles me. The way the earth – life – is used has gone far beyond the point where we can be unthinking and proud about it.
I don't get how such a transparently biased, exploitative show can still be on the air two years later. It is readily apparent that nobody has learned anything in the meantime, and that executives are just as wealthy and powerful as ever, what with the labor market wheezing and slumping like a dying hobo while the screaming middle class sinks. All you have to do to mask the dark side of capitalism is: videotape your choice of 'boss' talking about or doing awkward unsatisfactory work, in a sanitized and tightly scripted environment, edit to taste, pick some compelling underprivileged or overworked employees, wrap it up with a heartwarming situation, some cash prizes, and a teachable moment or two. Because the bosses do care: and no drudge's futile trudge through wage-slavery goes unnoticed and unrewarded.
Like any commercial, Undercover Boss delivers bias and sells misinformation. It meets minimum thresholds for propaganda. It portrays one point of view faithfully, and damn the rest – like the Simpsons, and many other fictional television shows. For instance: I joked some years ago about the five thousand dollar suit. Oh, hell. This is likely show money, which the boss gets to give out in order to humanize them (via #rotecharity). Sometimes an additional prize of changed terms of employment are entered into the bargain. Then tears. Let me tell you something about pathos: dollars alone don't make it convincing. The bosses cry crocodile tears, and the employees cry about the smug charity that will hopefully better their lives by some obscure fraction.
I tell you of such scenes, not because I follow the show religiously but because I earnestly believe that that sort of indoctrinating pablum should be reserved for what are explicitly aired as advertisements. Undercover Boss contains enough slick reality-TV features to pass as a show, but that's a mask for what is really an advertisement for the same broad attitudes which have time and time again put the majority in the corner and the minority in comfort. At the end of each episode money changes hands, and nothing significant changes. The landscape of exploitation remains the same, and objecting to it still results in a defensive reaction from the world's largest, wealthiest, most powerful guilty party.
We keep worshiping opulence, and when it inevitably fails and bankrupts us, we find that consumerism is a sweetened abyss anyway. Everyone is sick with it. The rational mind knows* it is madness to overproduce, to hoard, and to waste – nevertheless: it's a race to the bottom and nobody can afford to miss out. There is only one way down.
(*or ought to, if it is at all thoughtful)
9/27/10
Undercover Dross
If anyone can answer the following question for me, I'd be much obliged: Is Undercover Boss just a capitalist circlejerk? I am all for a cathartic show in this post-financial binge era, but those binging on dollars are still binging on dollars. But don't get me wrong. I'm not some sort of perverse thinker. I like the positivity of the show, and the genuine concern the boss shows for the workers he finds (picked out by the producers no doubt) while ignoring the larger issues. People who listen to their guts are born leaders, and all people are born from people who had to listen to their guts. It all makes perfect sense.
Last night's episode had a fat boss dealing with his skinny minions and getting out of breath while working the roomservice beat, the maintenance beat, and even (briefly) the sales beat. I'm getting out of breath just thinking about the goodwill he showed by giving one man five thousand dollars for a suit. I admit, I am not the sort to like largesse, but when largesse is dressed up as charity I lose my breath. A good suit can be bought for a thousand dollars or less, easily. The deals get better if you know a good tailor. Maybe, I don't know, and this is obviously a heretical thought, but the whole show could be replaced by one or two executives agreeing to forfeit raises and bonuses in order to raise the general level of pay.
The part that really gets me is how the minions meet the boss in his office, and he goes "Remember me?" all condescendingly, and tells them that he is really Robert Rupert Maximilian Guildenstern III. Then they're expected to cry, and the bosses have a habit of talking about their parents and crying. Oh everyone is sad about their parents, especially those of us who owe our parents much, but on television you should keep your composure, even if you're dealing with a woman (your employee) who got kicked out of her house as a pregnant teen and now works the graveyard shift at your motel. It's almost as if the tears of the minions are sustenance to both the impressionable audience and the boss.
I find it sickening. This is the sort of cloying 'populism' that is the new PR face of industrial callousness. CBS no doubt is paying out the 'prizes' the boss awards, and the boss learns a few lessons, and everyone is richer. Except for, you know, the rest of the employees who are still toiling as ever, and probably a little riled that they didn't get picked. Then again, what business do I have trying to equate reality with TV? Enjoy your cake, capitalists, and when you feed the scraps to the dogs and invite the cameras to educate the plebeians about your good heart and kind nature, feel good about that too. This is your time, revel in it and be glad...
Last night's episode had a fat boss dealing with his skinny minions and getting out of breath while working the roomservice beat, the maintenance beat, and even (briefly) the sales beat. I'm getting out of breath just thinking about the goodwill he showed by giving one man five thousand dollars for a suit. I admit, I am not the sort to like largesse, but when largesse is dressed up as charity I lose my breath. A good suit can be bought for a thousand dollars or less, easily. The deals get better if you know a good tailor. Maybe, I don't know, and this is obviously a heretical thought, but the whole show could be replaced by one or two executives agreeing to forfeit raises and bonuses in order to raise the general level of pay.
The part that really gets me is how the minions meet the boss in his office, and he goes "Remember me?" all condescendingly, and tells them that he is really Robert Rupert Maximilian Guildenstern III. Then they're expected to cry, and the bosses have a habit of talking about their parents and crying. Oh everyone is sad about their parents, especially those of us who owe our parents much, but on television you should keep your composure, even if you're dealing with a woman (your employee) who got kicked out of her house as a pregnant teen and now works the graveyard shift at your motel. It's almost as if the tears of the minions are sustenance to both the impressionable audience and the boss.
I find it sickening. This is the sort of cloying 'populism' that is the new PR face of industrial callousness. CBS no doubt is paying out the 'prizes' the boss awards, and the boss learns a few lessons, and everyone is richer. Except for, you know, the rest of the employees who are still toiling as ever, and probably a little riled that they didn't get picked. Then again, what business do I have trying to equate reality with TV? Enjoy your cake, capitalists, and when you feed the scraps to the dogs and invite the cameras to educate the plebeians about your good heart and kind nature, feel good about that too. This is your time, revel in it and be glad...
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