Is Death Grips this Era's Rage Against the Machine?

 ^{[citation needed]} Apart from the heightened requirements for being considered legit anti-corporate and the fact that Death Grips isn't that political, it almost seems possible. Time moves in cycles, and it has been a while since there was a Rage Against The Machine-esque group in or near the mainstream, that I know of, but Death Grips seem to be the perfect candidate. Behind the facade, they don't even have coherent words to get an agenda from... actually this whole thing is falling apart: the new Rage would obviously be a New Sincerity band.

However, I get this sense from Death Grips that they're projecting an even bigger identity than what they actually possess. It's like how Rage was part of the 'Che Guevara T-Shirt era' of counterculture, a largely corporate construction referencing or alluding to deep things like a Tibetan monk on fire or how bad racism was. Death Grips is the new counterculture, which may be more legit, but has even less coherence.

As far as I know only Death Grip's tendency to release their albums for free is solidly anti-corporate or at all activist, and they don't really project any leftism or rightism in their lyrics at all. They more exist in a great, drugged out realm where politics can't claim them for its own insidious purpose. The idea that they are not just dudes making music, and instead dudes getting paid a lot to make music for some kind of viral marketing project, is very tempting mostly because I'm a hugely cynical skeptic.

The machine has won. Rage was one of its products and the crowd that used to listen to them sincerely have all moved on, mostly towards being yuppies. Death Grips exists in the absence of hope or progress, an aesthetic the group wallows in, as if to prove there is nothing left – a statement powerful enough to put it on equal footing with the largest, least counterculture countercultural movement of the 1990s.

It all relies on the idea that maybe Death Grips is saying something by screaming incoherently about drugs and paranoia and lust, but I know for a fact the group's listeners do not wear Che Guevara shirts. I have my ideas about their fans, in particular I think a lot of them are anything but as hardcore and mentally unsound as the music suggests, and the music writes a bigger cheque than Rage ever did because it seems to mostly be balls-out insanity.

Note that both groups were signed to Epic Records Co. Death Grips is no longer with them due to self-releasing albums and other rebellious things that Rage never did at all. Rage did manage to get a very comprehensive listing as 'questionable music' in the wake of 9/11, when any actual radical had not listened to them for nearly a decade. Ultimately very idea of counterculture 1990s is either very scary or incredibly laughable so I would put the two groups in different categories at least temporarily. I don't think the distinction would help either band and to be honest I don't think they have anything in common at all.

However: this does not mean that Death Grips is not this era's Rage Against the Machine. Epic Records execs must have seen the same underground/indie/counterculture buzz in both bands in order to want to sign them. Nobody cares that much about either band right now, but Death Grips is alive at least. Death Grips did not get the over-mainstream cool people and instead nabbed the indie nerds who are too cool and self-aware for horrorcore but into something similar, to the eternal chagrin of the Execs, who then dumped DG after finding or making a suitable excuse. I know they were part of the corporate overlords' plans somehow. Just like Rage. More the fools us.^{[citation needed]}

The Nerd Bubble and its Inevitable Collapse

It seems as if every contemporary identity conforms tightly to passively consuming the dismal excretions of this benighted age. Wherever you look, there are people insisting that what they are consuming is correct and necessary to a happy life. There is always the insistence that 'my kind need X too' (as if it were a surprising epiphany) and other ridiculous rhetoric such as inherent uniqueness. These beliefs have always been enthusiastically embraced, ruthlessly mocked, or completely ignored depending on the relative wisdom and maturity of the observer. There is one sort of contemporary identity that excels at absorbing all others and is generally 'on the make' as they say.

In 2007 there began an incredible shift in the behavior of Ur Hipsters, and/or they were found to possess certain interests and traits that, innocently enough, bordered the long dormant cultural powerhouse sometimes referred to as 'nerd culture'. Suddenly the coolest individual at the bar who liked the right music, played on the most epic amateur sports team, fucked the most attractive people, and partied the hardest was busy painting W40K miniatures as a hobby, played D&D on Sundays, and knew how to code. By 2013 there is a weird sense in the air that 'nerdy' pursuits and habits are necessary just to communicate.

It is as a certain bad 80's movie had prophesied. Like any decent historical inevitability, the rise of nerd culture was complex and in many ways self-fulfilling. The smart, awkward kid getting bullied in the 70's and 80's grew up into a normalized yuppie or yupster or suave po-mo individualist making good money doing engineering work or intense research or crucial computer work. Good or bad, they acted as the lifeblood of modernity. Their progeny, the current generation of 'young nerds' and/or the current 'nerd wave' movement, is an entirely different animal. Arguably, despite the surprising population of well-adjusted and balanced nerds, there is evidence to suggest that the much of the modern wave is quixotic, dysfunctional, and generally disinterested in aging measures of success such as social popularity, physical fitness, conformity, and party intensity.

I always get the idea that the mainstream nerd movement left the rails completely in the early 2000s. I get this idea because of the link posted above, wherein (and you might have missed this) a reality TV show tailored to nerds actually existed. The comicbook-style text boxes were so tasteful, so apt. There never was a nerd movement as such (as it was anecdotal to many other factors), but the word itself has gained such traction with increasing numbers of people, that one might rightly be said to exist at this point. And to be perfectly blunt, from the perspective of the modern identity fetish, it was probably a long time coming. Also completely inevitable. Mind you: I am no expert on nerd history, nor would I ever claim to be one.